Alain Leder
• Switzerland
• consumer goods
Current: General Manager, Bolle & Cie S.A.
Past:
Marketing Associate, Nestl?? USA
Product Manager, Nestl?? Mexico
Alain Leder
Address: Geneva Area, Switzerland
Current:
- International Marketing Manager B2B at Nestlé Nespresso S.A.
Past:
- General Manager at Bolle & Cie S.A.
- Marketing Associate at Nestle
- Product Manager at Nes
Education:
- Université de Lausanne
- SAWI
People Network: 20
Industry: Consumer Goods
Alain Leder’s Summary
Fluent in French, English, Spanish, Italian, German
- Highly successful general manager of a mid-size Swiss company part of a leading European beverage group. Responsible for business and financial planning, encompassing all aspects of marketing, sales, HR and projects management with a focus on marketing and CRM. Thanks to the implemented strategies, the company has now moved from a product driven to a customer/consumer centric company, resulting in a 15% increase in sales and a 10% increase in margin.
- International marketing management experiences with the world’s #1 food company. Responsible for a $60 millions and a $250 millions products line in the USA developing and implementing new marketing strategies and tactics, managing P&L, leading innovation/renovation. National launches of new products, managing all aspects from concepts development to the actual introduction, managing sales force interaction. Achieved national sales growth of 13% in a flat to declining category.
- Developped and implemented Customer Relationship Management strategies and tactics. Segmentation of customers based on their value and loyalty for various products and customer type, with the objective to increase loyalty and/or consumption of high potential customers. CRM strategies increased the average purchase value of approximately 5% and increased repeat purchases by approximately 8%.
Committed to marketing as a profession, loves to work in an international environment. Wants to make a difference and support the objectives of a large company that allows him: a) to put his wealth of experience and knowledge in food & beverage marketing into full practice b) to grow as a person and as a marketing professional.
International Marketing Manager B2B
Nestlé Nespresso S.A.
(Public Company; 1001-5000 employees; Food & Beverages industry)
April 2008 — Present (2 months)
- Development & implementation of marketing strategies and guidelines to support the B2B channels
- Annual plan development and execution
- CRM guidelines and activities, customer life cycle management
- Support international markets with marketing activities & visuals
- Coordinate B2B Internet activities with international markets
- Budget management
- Competitive analysis
- New machine development
- Manage, coach and develop direct reports
Alain Leder’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- business deals
- getting back in touch