Anthony Costello
• United States: Greater Boston Area
• marketing and advertising
Current: Internet Manager, 1400 Motors
Greater Boston AreaAnthony Costello
Address: Greater Boston Area
Current:
- Online Production Manager at Massachusetts Medical society
Education:
- University of Vermont
People Network: 2
Industry: Marketing and Advertising
Anthony Costello’s Summary
Education
Search Engine Strategies Boot Camp –Boston 2007
University of Vermont:
Bachelors of Science
Marketing / History 2004
Business Savvy Intensive Seminar - Summer long program offered by the University of Vermont.
Experience
Internet Marketing Manager/ SEM/SEO Specialist
1400 Motors, Infiniti of Nashua, New England Car Credit
(Dec. 2004 – Present)
• Skilled in all aspects of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Created and monitored highly developed PPC campaigns using Google Adwords and Yahoo Overture. Analyzed and adapted campaigns based on statistical information and demographics from Google Analytics and Netstats.XLP. Currently learning the Clicktracks system.
• Viral marketing though SMS marketing, craigslist and social networking.
• Strong knowledge of organic optimization, Indexing pages, improving link quality and building, web copywriting. Experience with Google Webmaster.
• Developed Business Development Center. Includes a call center with reps that are trained to handle Internet customers.
• Proficient in HTML, Office (excel, word, PowerPoint),
• Expert in Customer Relationship Management (CRM) Software. Handled all mass email campaigns. Developed automated email system to improve customer experience
• Bought and sold vehicles through EBay and Craigslist.
• Tracked and analyzed advertising ROI and directed advertising dollars to the most efficient outlets.
• Bought radio spots based on demographic research
Online Production Manager
Massachusetts Medical society
(Non-Profit; 201-500 employees; Marketing and Advertising industry)
January 2008 — Present (4 months)
Eductional Details:
University of Vermont
2001 — 2004
Anthony Costello’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch