A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Linden Applequist

• United States: Greater Seattle Area
• marketing and advertising

Current: Senior Director Interactive Marketing, WorldVision

Past: Principal, Northwest Direct
Account Director, e-Dialog, Inc.

Greater Seattle Area

Linden Applequist

(This is me)

Address: Greater Seattle Area

Current:

• Senior Director Interactive Marketing at WorldVision

Past:

• Principal at Northwest Direct
• Account Director at e-Dialog, Inc.
• Executive VP at Adinfonitum

Education:

• Seattle University
• Defense Language Institute, West Coast

  People Network: 47

  Industry: Marketing and Advertising

  ---

  Linden Applequist’s Summary

  Consumer Direct Marketing professional with over 20 years experience driving customer growth, loyalty and profits for FORTUNE 500/1000 consumer marketing employers and clients. Focused on program innovation and optimization of Customer Lifetime Value and Direct Marketing ROI.
  
  Experience spans banking/financial services, software, travel & leisure, heavy automotive, insurance, retail and manufacturing industry sectors.
  
  Strategies and programs have driven hundreds of millions of dollars in combined revenue and grown engaged customer databases by several hundred percent.
  
  Expert at using database segmentation and DM media and techniques to support Customer Acquisition, Cross-sell, Up-sell, New Product Intro, Retention and Loyalty, as well as Employee communications and Channel marketing objectives.

  Linden Applequist’s Specialties:

  ● Significant airline eMarketing experience
  ● Offer creative and testing methodology
  ● Creative insight

  ---

  Experience:

  Senior Director Interactive Marketing

  WorldVision

  (Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)

  September 2007 — Present (8 months)

  Strategic and tactical application of Internet media, methods and technologies in support of overall donation marketing efforts. Involves donor acquisition, nurture/loyalty and retention programs, requiring integration of Interactive with Direct Mail, Print, DRTV, Radio and alternative media.
  
  WorldVision is an International Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

  ---

  Eductional Details:

  Seattle University

  n/a, MBA International Business, 1982 — 1985

  Completed 50% of credits toward MBA Degree

  ---

  Linden Applequist’s Contact Settings

  Interested In:

  • career opportunities
  • consulting offers
  • expertise requests
  • reference requests
  • getting back in touch

  ---

  Additional Information

  Linden Applequist’s Interests:

  Business, fiction, non-fiction and self-improvement reading, Japanese-style karate, all racquet sports, playing jazz piano, sailing, running, biking, latest technology, international travel, fast cars, fine wine.

  Linden Applequist’s Groups:

  Seattle Direct Marketing Association
  Direct Marketing Association
  Swedish-American Chamber of Commerce
  University of Washington Alumni Association

  Linden Applequist’s Honors:

  ● Louis Kleid Scholarship to DeLay Direct Mail Insitute, Chicago, IL
  ● Service-Above-Self Award, Rotary International, Seattle #4
  ● Special Commendations from U.S. Ambassador to Angola and Commanding General of UN African Peace-Keeping Forces for personal contributions made to Angolan peace treaty oversight while serving there as Acting Defense Attache

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z