Gerard Babitts

(This is me)

Address: Greater Atlanta Area

Current:

• Director Marketing at Turner Broadcasting - Super Deluxe

Past:

• Vice President at Razor & Tie Entertainment
• Vice President at Sony Music Entertainment
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Education:

• University of Pennsylvania

People Network: 208

Industry: Marketing and Advertising

Gerard Babitts’s Summary

Results-focused Marketing Executive specializing in branding, customer acquisition, general market, and digital strategies and execution of worldwide media, entertainment, and young adult industries.

Gerard Babitts’s Specialties:

* Branding Strategy Development & Execution
* Digital Marketing
* Customer Acquisition
* Integrated Campaign Strategy & Execution
* Search Engine Marketing & Optimization
* Leadership & Team Management
* Young Adult Trends & Demographics
* Finance & Budget Management
* Business & New Product Launches
* Viral Seeding & Distribution
* Creative Direction & Design
* Promotions

Experience:

Director Marketing

Turner Broadcasting - Super Deluxe

(Public Company; 10,001 or more employees; TWX; Online Media industry)

September 2006 — Present (1 year 8 months)

* Led all pre and post-launch online and offline Marketing and Branding for Super Deluxe – a multi-platform, original short-form video comedy network launched in January 2007.

* Responsible for Customer Acquisition, Content Distribution, Search Engine Marketing, Search Engine Optimization, Online and Offline Media Advertising, Communications, Syndication and Partnerships, Cross-Promotions, Event Marketing, Campaign and Site Metric Analysis, Budget Management, and Site Newsletter.

* Achievement Highlights:
- 400% increase in Monthly Unique Visitors.

- 20MM video views generated in first 12 months.

- 7MM customers captured in first 12 months.

- 80 viral video campaigns executed over 12 months.

- 50% increase in SEM click-thrus.

- 50+ TV spots created and run on national cable.

- Five Webby Award Honors

- Four TV Guide Online Video Award Nominations.

- Secured partnerships with Tier-One male-centric sites.

Eductional Details:

University of Pennsylvania

Gerard Babitts’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch

Additional Information

Gerard Babitts’s Honors:

Creatively managed Grammy nominated project.

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