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Ignacio Diez

• Spain
• consumer electronics

Current: European Director, MARKETING STRATEGY & RESEARCH, KODAK

Madrid Area, Spain

Ignacio Diez

(This is me)

Address: Madrid Area, Spain

Current:

• European Director, STRATEGY & PLANNING at Eastman KODAK

Education:

• ICADE, Universidad Pontificia Comillas
• ICADE, Universidad Pontificia Comillas

People Network: 76

Industry: Consumer Electronics

Ignacio Diez’s Summary

Current position is about developing the company strategy at a european level for the various digital categories and global business planning.
Previously I have been responsible for all BTL activities and Marketing Plans coordination for Kodak products in Europe, including as well Merchandising Sales Forces, all POS activities and Terms and Conditions.
And in the past I have a consolidated experience in various multinational companies related to Marketing and Sales, locally in Spain.

Ignacio Diez’s Specialties:

Competitive analysis.
Business models and processes.
International projects.
Agencies networks.
Marketing Operational Plans.
Business Development.

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