Jeff Cohen
• United States: Columbia, Missouri Area
• consumer goods
Current: VP Business Development, CampusBooks.com
Columbia, Missouri AreaJeff Cohen
Address: Columbia, Missouri Area
Current:
- VP Business Development at CampusBooks.com
People Network: 159
Industry: Consumer Goods
Websites:
Jeff Cohen’s Summary
Strategic, senior-level professional adept at managing all aspects of daily business operations.
•Developed and managed fully functional direct to consumer website from concept to launch in seven months
•Achieved first year sales projections of $6 million in six months
•Formulated and executed niche marketing plan to drive over 65% of site sales
•Delivered website user experience that produces over 13% conversion and less than 35% cart abandonment during peak selling season
•Created and launched direct to student marketing campaign resulting in over 20% click to sales rate and over 40% increase in early orders
•Implemented customer relationship management email campaigns that drove 5% new order conversion and 12% increase in order size for return customers
•Executed process changes that resulted in cost savings of $10,000 annually
VP Business Development
CampusBooks.com
(Privately Held; 1-10 employees; Internet industry)
July 2007 — Present (10 months)
Additional Information
Jeff Cohen’s Websites:
- My Company