Jason Egan
• United States: Knoxville, Tennessee Area
• luxury goods and jewelry
Current: Senior Web Analyst, Jewelry Television
Past:
Senior Online Analyst, Scripps Networks
Internet Marketing Specialist, Edfinancial Services, Inc.
Education: MBA Knoxville, Tennessee Area
Jason Egan
Address: Knoxville, Tennessee Area
Current:
- Senior Web Analyst at Jewelry Television
Past:
- Senior Online Analyst at Scripps Networks
- Internet Marketing Specialist at Edfinancial Services, Inc.
Education:
- University of Phoenix
- East Tennessee State University
People Network: 203
Industry: Luxury Goods & Jewelry
Jason Egan’s Summary
I am an expert in Web analytics, Internet marketing strategy and Web site optimization. My professional experience includes the development of Web analytics strategies, Web site optimization via A/B and multivariate testing and competitive analysis. I have also managed the pay-per-click search and e-mail marketing efforts of multiple companies.
I've had extensive online experience with well known national brands such as HGTV, Food Network, DIY Network, Fine Living, The Washington Post and Jewelry Television.
Jason Egan’s Specialties:
- Use of Web analytics to improve site performance & ROI
- A/B and multivariate testing for Web site optimization
- Identification and measurement of online audience segments
- Management of pay-per-click search marketing campaigns
- Management of e-mail marketing campaigns
- Web analytics experience with Omniture, WebTrends, etc.
- Online market research and competitive analysis utilizing Hitwise and Neilsen//NetRatings
Senior Web Analyst
Jewelry Television
(Privately Held; 1001-5000 employees; Retail industry)
June 2007 — Present (1 year)
Eductional Details:
University of Phoenix
MBA - Master of Business Administration, eBusiness, September 2002 — February 2004
• GPA = 3.8
• Course work included e-business marketing, operations, and law as well as traditional MBA course work
Additional Information
Jason Egan’s Groups:
Omniture Clients, Omniture Summit
- Web Analytics Professional member
- Web & Marketing Analytics Group - IQ Workforce member
Jason Egan’s Honors:
Tuition scholar at East Tennessee State University