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John Gaffney

Product Marketing Executive

• United States: Greater San Diego Area
• computer software

Current: Partner & CTO, SiteLab International, Inc.

Past: Area Vice President, Product Marketing, Peregrine Systems, Inc.
Principal, J. Gaffney Associates, Inc.

Greater San Diego Area

John Gaffney

(This is me)

Address: Greater San Diego Area

Current:

  • Partner & CTO at SiteLab International, Inc.

Past:

  • Area Vice President, Product Marketing at Peregrine Systems, Inc.
  • Principal at J. Gaffney Associates, Inc.

Education:

  • University of Florida

People Network: 98

Industry: Computer Software


John Gaffney’s Summary

Seasoned technology executive with extensive marketing and product management experience in both startup and public companies. Product managed and marketed numerous award-winning software and Internet products, leading multiple product teams from concept to launch.

Works effectively with cross-functional teams and multiple stakeholders. Excellent communication skills with a knack for synthesizing multiple sources of information into a coherent product vision. Strong technical background supports excellent working relationships with engineers and technical product teams. Detailed understanding of software development languages, environments and delivery platforms, for both applications and Web services.

Domain expert in search engine marketing; knows what it takes to create, manage and measure success in interactive and search engine marketing, both from a strategy and a hands-on perspective.

John Gaffney’s Specialties:

Search marketing, from both a product development and a campaign management perspective. Software product management with emphasis in personalization and graphics/multimedia.


Experience:

Partner & CTO

SiteLab International, Inc.

(Privately Held; 11-50 employees; Internet industry)

April 2005Present (3 years 2 months)


Eductional Details:

University of Florida

Bachelor of Science, Technical Communications, 19751979

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