Jonathan Campbell
• United States: Greater Milwaukee Area
• marketing and advertising
Greater Chicago Area
Jonathan Campbell
Address: Greater Chicago Area
Past:
- Manager, Prospect Marketing at Harley-Davidson Motor Co.
- Marketing Project Manager at Harley-Davidson Motor Co.
Education:
- Illinois Institute of Technology
- University of Wisconsin-Madison
People Network: 99
Industry: Marketing and Advertising
Websites:
Jonathan Campbell’s Summary
I am currently a graduate student at the Illinois Institute of Technology's Institute of Design (ID) working toward my Master of Design Methods degree with a planned graduation date of May 2008.
Up until September 2007, I was manager, prospect marketing, at Harley-Davidson Motor Co., overseeing lead generation, lead nurturing and online/interactive advertising. Before joining the Motor Co., I worked on the account side at ad agency Cramer-Krasselt for six years on a variety of brands.
I am passionate about marketing and design, and am looking to marry these two disciplines to help, in Tom Peters' words, "Dent the Universe" in a powerful and positive way. I truly believe the design planning skills and innovation methods I'm practicing at ID along with my brand strategy/marketing background will allow me to help organizations make a significant impact in innovating and bringing to market new offerings that benefit the end user, the organization and society at large.
Outside of school/work, I do find time to ride my '07 Harley-Davidson Road King, travel, improve my photography skills and read business, history, sociology/psychology, and biographies.
Jonathan Campbell’s Specialties:
Brand Strategy, Design Planning, Account Leadership and Project Management, Innovation Methods and Frameworks, User-Centered Research (qualitative and quantitative), Interactive Marketing, Prospect Marketing, Passion and Enthusiasm
Manager, Prospect Marketing
Harley-Davidson Motor Co.
(Public Company; 5001-10,000 employees; HOG; Automotive industry)
June 2007 — September 2007 (4 months)
Led strategic planning and day-to-day management of lead generation, lead nurturing and online/interactive advertising, helping guide brand strategy in the online space. Responsible for overseeing marketing communications agencies and departmental budget. Highlights include achieving aggressive lead generation goals set by president/chief operating officer and launching the first live streaming Google Gadget.
Eductional Details:
Illinois Institute of Technology
MDM, Design Planning and Strategy, 2007 — 2008 (expected)
Executive Graduate Program, Institute of Design, Master of Design Methods
- Activities and Societies:
- Marketing team for ID Methods Initiative
Jonathan Campbell’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
Additional Information
Jonathan Campbell’s Websites:
- My Blog
Jonathan Campbell’s Interests:
Design Strategy and Planning, Innovation Methods, User-Centered Research, Brand Strategy, Permission Marketing, Interactive Marketing, Social Entrepreneurship, Reading (business, history, biographies), Motorcycling, Photography, Writing
Jonathan Campbell’s Groups:
American Marketing Association
Jonathan Campbell’s Honors:
2007 PROMO Interactive Marketing Award, Search Marketing Category
2004 Effie Award for advertising effectiveness, Osteo Bi-Flex marketing
Eagle Scout, Troop #391, Boy Scouts of America