Jose Collell
• United States: Washington D.C. Metro Area
• internet
Current: Dealer Insights Analyst, CARFAX, Inc.
Past:
Marketing Manager, America Online
Copy Consultant, Kinko's
Jose Collell
Address: Washington D.C. Metro Area
Current:
- Dealer Insights Analyst at CARFAX, Inc.
Past:
- Marketing Manager at America Online
- Copy Consultant at Kinko's
Education:
- University of Maryland University College
- University of Maryland College Park
People Network: 41
Industry: Internet
Jose Collell’s Summary
Professional Experience:
Dealer Insights Analyst in the Strategic Insights Group. Responsibilities include the reporting of revenue and performance metrics, such as usage and retention, to our Dealer Business Units. Involved in research, spanning our consumer and dealer business. Assisted the development of Auto reports on AutoTrader which has been very successful. Responsibilities have allowed experience to different flavors and permutations of core product and services that are offered to both consumers and dealer subscribers.
Manager with the AOL Commerce group where I monetized the advertising revenue for our channels such as Autos, Love@, Real Estate, and Travel. Reporting and analysis were crucial in managing these Lines of Businesses with group goals.
Goals:
Move into a supervisory role with a continued focus on Marketing Analytics and Research. In addition, engaging in a more international role taking advantage of academic, bilingual, and multicultural backgrounds.
Jose Collell’s Specialties:
Reporting and Analytics, Marketing Research, Competitive Industry Analysis, Database Management and Data Pulling, Contract Reading, Online and Offline web and desktop applications such as: Cognos, AxisOne/Computron, Crystal Reporting, Business Objects, SPSS, InsightsExpress, Vovici, and DART. Project Management, Communications, Financials, Accounts Payable, Expense Reporting, Fluency in both English and Spanish.
Dealer Insights Analyst
CARFAX, Inc.
(Internet industry)
September 2005 — Present (2 years 8 months)
Research. Report Usage and Revenue. Ad Hoc reporting, Revenue forecasting/tracking and Performance-Based reporting. Coordinate Dealer and Consumer marketing groups in quarterly and annual product messaging. Support the Dealer Business Unit in managing $90 million dollar revenue stream to CARFAX. Track performance of Organic Search as well as traffic to dealer subscriber site. Track traffic to dealer subscriber site and submission of online applications. Responsible for prospect and segmentation analysis or dealer base to better allocate resources. Industry and competitive research. Author of multiple reporting tools used to track the performance of the business. Participation in marketing surveys to assess effectiveness of CARFAX products and point of purchase materials. Consumer, dealer and internal surveys. A/B testing of new product. Participation and moderation of usability testing and customer panels. New product metrics tracking and incremental revenue assessment.
Eductional Details:
University of Maryland University College
Masters, International Business, 1997 — 1999
- Activities and Societies:
- Courses included Foreign Investment and Strategic Alliances, International Financial Management, International Marketing, Market Segmentation and Penetration, Trade and Trade Policy and International Commerce. Member of the Maryland Alumni Association.
Jose Collell’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch