Jason Crawford
• United States: Greater New York City Area
• marketing and advertising
Current: Media Supervisor, Universal Mccann
Past:
Senior Online Media Planner, GM Planworks
Media Planner, Doner Advertising
Education: BS, Utah State University
Greater New York City AreaJason Crawford
Address: Greater New York City Area
Current:
- Media Supervisor at Universal Mccann
Past:
- Senior Online Media Planner at GM Planworks
- Senior Media Planner at Doner Advertising
- Media
Education:
- Utah State University
People Network: 105
Industry: Marketing and Advertising
Jason Crawford’s Summary
I have over six years experience in marketing and advertising. My career started as a media buyer for a small ad agency (Generation Marketing) in Provo, Utah where I worked as a media buyer and then later became a media buying supervisor. In both of these roles I learned the "ins-&-outs" of buying spot radio, TV, and newspaper. I also had the opportunity of working with media outlets in Singapore, Malaysia, Australia, New Zealand, and South Africa.
After getting married I moved to Detroit where I worked for one of the largest privately held agencies in the country, Doner advertising. At Doner I switched my focus from buying to media strategy planning. While at Doner I worked on a diverse set of accounts such as Six Flags, Adelphia, ADT, AutoTrader, and Hotels.com.
Also while at working at Doner, I helped create and
lead an emerging media committee that was formed to educate the agency
and the clients on new opportunities. While I was involved in this
group, I realized that I wanted to focus my efforts in new media and
wanted to be in a full-time role that would allow me to learn and
execute these new opportunities.
My next adventure took me to GM Planworks where I worked on the digital media planning for Saturn. This experience provided valuable skills in learning how to engage an audience through "new media". I am very thankful that Saturn, and GM as a whole, embraced new media as a way to engage an audience in new and impactful ways. This mindset should be, and will have to be, the way in wich we approach marketing challenges.
I am currently at Universal Mccann in NY as a media strategy supervisor. I am responsible for helping to drive overall media direction to help achieve the clients' business and marketing objectives. This includes being able to be able to recommend not only the use of traditional media but also recommend non-traditional and online media as well.
Jason Crawford’s Specialties:
Media buying and planning
Media Supervisor
Universal Mccann
(Public Company; 501-1000 employees; Marketing and Advertising industry)
November 2006 — Present (1 year 6 months)
Media Strategy Supervisor
Accounts: Johnson & Johnson (KY, Monistat, Stayfree)
• Managed strategic media direction on accounts which included developing multi-platform convergent initiatives and planning national TV, local radio/OOH, and print initiatives
• Utilized new media vehicles such as cell phone text messaging, streaming video, and blue casting to create engaging connection points
• Managed implementation and completion of all tasks relating to media on assigned accounts and projects
Eductional Details:
Utah State University
BS, Marketing, September 1998 — December 2000
- Activities and Societies:
- Graduated Magna Cum Laude, Participated in Alpha Kappa Psi (business organization)
Jason Crawford’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Jason Crawford’s Groups:
Advertising
- USU Alumni member
- NYCity of Opportunity member