Heikki Karjaluoto’s Summary

Interested in the development of digital marketing, consumer behavior and electronic CRM. Heikki has published widely in Marketing and Information Systems Journals and has presented at many international conferences. He has recently managed two interdisciplinary funded research projects on mobile marketing and is collaborating actively with several academics nationally and globally.

Heikki Karjaluoto’s Specialties:

Electronic markets and e-marketing, especially mobile marketing. Previously director of mobile marketing research group at the University of Oulu.

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Experience:

Professor (acting) of Marketing

University of Jyväskylä, Finland

(Educational Institution; 51-200 employees; Marketing and Advertising industry)

August 2007 — Present (10 months)

Professor (acting) of Marketing. Responsible for teaching consumer behavior and CRM. Research interests include electronic business in general and mobile business and commerce in particular, marketing research, digital marketing and advertising and consumer behavior.

Eductional Details:

Jyväskylän yliopisto

Heikki Karjaluoto’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch

Additional Information

Heikki Karjaluoto’s Websites:

• My Website

Heikki Karjaluoto’s Interests:

Mobile commerce technologies and applications, consumer behavior, financial services marketing, marketing research. Passions: competitive sports (skiing and rowing, sometimes running...)

Heikki Karjaluoto’s Groups:

Mobile Marketing Association, Pyrintö

Heikki Karjaluoto’s Honors:

Mobile Marketing Academic of the Year 2007 (together with Matti Leppäniemi), from the Mobile Marketing Association.

Some best paper awards from international conferences and a course "Product and Marketing strategies" awarded as the best course of the term 2002 at the University of Oulu.