Kevin Michels-Kim
• Switzerland
• internet
Current: Marketing Manager, E-Business, Merck Sharp & Dohme
Past:
Head of Operations, swissinvest.com
Associate Director, UBS
Education: MSFS, Georgetown University < Zürich Area, Switzerland
Kevin Michels-Kim
Address: Zürich Area, Switzerland
Current:
- Marketing Manager, Multi-Channel at Merck Sharp & Dohme
Past:
- Head of Operations at swissinvest.com
- Associate Director at UBS
- Associate Director at Chesap
Education:
- Georgetown University
- University of Notre Dame
People Network: 232
Industry: Internet
Kevin Michels-Kim’s Summary
Marketing professional with a passion for technology-driven marketing and product development. Currently managing a medical search engine and editorial website for physicians and developing multi-channel marketing strategies in the pharmaceutical industry.
My latest marketing endeavors
- SEM/PPC (yes, even physicians click on Adwords)
- E-Mail marketing (not spam, permission based)
- Call center marketing (traditional, but really effective)
- Churn management and customer retention (we even know that you are *thinking* of leaving us)
- Web analytics and database marketing (not all customers are created equal!)
- Direct mailing, Events, Sales Force integration, e-Detailing, e-Learning
Happy to add contacts, particularly from the internet, technology, pharmaceutical, and finance sectors. Please make your invitation personal and let me know how you think we may be able to help each another.
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E-mail: linkedin@silverboar.com
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Kevin Michels-Kim’s Specialties:
marketing innovation, strategic planning, business development, website development, portal management, web analytics, business intelligence, negotiations, product management, "intrapreneurship", database marketing, CRM, business plans, e-marketing, technology, product development, forex
Marketing Manager, Multi-Channel
Merck Sharp & Dohme
(Public Company; 10,001 or more employees; MRK; Pharmaceuticals industry)
June 2002 — Present (6 years)
Leading e-business and multi-channel marketing for the company, the Swiss affiliate of Merck and Co., Inc.. My daily work brings together classical marketing (print, call center, sales force) and new media (web, e-mail, and mobile) to reach target customers. I am an avid consumer of customer data (CRM, web analytics) and an tireless advocate of marketing innovation (viral marketing, internet TV, SEM, business blogging), even in the conservative halls of the healthcare business.
Member of EMEA Metrics Taskforce, charged with defining and implementing metrics for the company's multi-channel marketing activities.
Kevin Michels-Kim’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Kevin Michels-Kim’s Groups:
Web Analytics Association
- Go Irish member
-
Forbes.com Life member - WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Group member
- Marketing Mavens member
- DataShaping member
- Email Marketing Roundtable member
- Internet Marketing Conference member
- Marketing 2.0 Technology member
- International Business Council member
- Biotech / Pharma Professionals Network member
Kevin Michels-Kim’s Honors:
Merck Marketing Europe, Best Analysis and Market Research, 2006
Merck Marketing Switzerland, Best Analysis, 2006
Merck Marketing, Most Innovative Initiative, 2005
Merck Marketing, Best Implementation, 2004
Merck Marketing, Best Implementation, 2003