Laura Fernandez
• United States: Greater Chicago Area
• marketing and advertising
Greater Chicago Area
Laura Fernandez
Address: Greater Chicago Area
Current:
- Product Specialist at Cars.com
Past:
- Account Manager at Latin3
- Project Manager at Bravo Group
- Marketing Coordinator, Online Surve
Education:
- Florida State University - College of Business
- Florida State University
People Network: 58
Industry: Marketing and Advertising
Websites:
Laura Fernandez’s Summary
Account / Project Manager with experience in online and interactive marketing. Supported and helped lead interactive marketing projects for Fortune 500 clients in online media planning, creative development, banner campaigns, interactive learning tools, promotional micro sites, email blasts, and web content management. Focus on results-oriented teamwork, attention to detail, goal management, account profitability, and clients' results satisfaction. Previous experience coordinating direct email marketing and lead generation, by using and helping coordinate proprietary opt-in consumer marketing lists.
Fascinated with the creativity and technology of online marketing and website management, and enjoy working with all aspects of online marketing, creative design, and web programming. Effective communicator with IT and Design teams to achieve mutual goals for online interactive marketing initiatives.
Laura Fernandez’s Specialties:
- Creative writing and copywriting of fresh engaging copy to connect and speak with a relevant target audience.
- Coordination of cross-functional teamwork (creative, technical, media).
- Analytical as well as creative, with a high attention to detail in everything.
- Languages: Spanish native, English bilingual, French conversational.
- Multi-cultural background enabling a slightly broader global business perspective.
Product Specialist
Cars.com
(Privately Held; 501-1000 employees; Internet industry)
October 2007 — Present (8 months)
Perform data analysis, industry and market research, and work collaborately and insightfully across all different levels of the company in order to provide timely and meaningful marketing support to Sales and Management and drive progress and success of the New Vehicle Inventory online product in a highly results-oriented environment.
Eductional Details:
Florida State University - College of Business
Bachelor of Science, Marketing, Multinational Business, 1996 — 2001
*Graduated Cum Laude.
*Completed a Minor in French Language and Conversation.
- Activities and Societies:
- - Oscar Arias Sanchez Hispanic Honors Society ~ Student leadership positions two years: President, Vice President.
- United States Hispanic Leadership Institute ~ Leadership and Scholarship Award.
- Hispanic Scholarship Fund ~ Scholarship Award.
- International Business Association.
- Lady SpiritHunters.
- Volunteer Youth Mentor.
Laura Fernandez’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Laura Fernandez’s Websites:
Laura Fernandez’s Interests:
- Internet Technology - Team Management and Dynamics - Creative Writing - Art and Design - Biking, yoga
Laura Fernandez’s Groups:
Ad2 of Greater Fort Lauderdale (Advertising Federation)