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Laura Massobrio

Senior Consultant IBM Business Consulting Services

• Italy
• management consulting

Current: Executive Assistant to Country Leader, Business Consulting Services, IBM

Past: Consultant in Customer Experience, Branding, Usability & Design ?? Innovation Center, IBM

Milan Area, Italy

Laura Massobrio

(This is me)


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Laura Massobrio Photo

Address: Milan Area, Italy

Current:

  • Senior consultant, Global Business Services - Strategy&Change at IBM

Past:

  • Teacher - Master "Comunicazione e progettazione web" at Istituto Europeo di Design
  • Consultant in Customer Experience, Branding, Usability & D

Education:

  • Politecnico Torino

People Network: 70

Industry: Management Consulting


Laura Massobrio’s Summary

I have 8 years experience as senior consultant in IBM.
My core competences are organisational analysis, multichannel customer experience management, knowledge management, online marketing & communication and project management.

Actually I'm focused on web 2.0 - strategy and marketing and multichannel customer experience management.

Laura Massobrio’s Specialties:

Expert in:
- multichannel customer experience management
- client business environment analysis
- knowledge management
- client organisation and processes analysis and design
- online marketing & communication


Experience:

Senior consultant, Global Business Services - Strategy&Change

IBM

(Public Company; 10,001 or more employees; IBM; Management Consulting industry)

May 2005Present (3 years 1 month)

Senior consultant in Strategy & Change service area: Subject Matter Expert in Multichannel Customer Experience Management , Web2.0 and Enterprise 2.0 strategy, OnDemand Workplace design, Knowledge Management.


Eductional Details:

Politecnico Torino

Management engineering September 1994November 1999

Activities and Societies:
In the Board of AIGEST, management engineers' association


Laura Massobrio’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch


Additional Information

Laura Massobrio’s Interests:

content strategy, branding, user centric design, scuba diving, usability research, web surfing: new trends and innovation, travel.

Laura Massobrio’s Groups:

  •    The Greater IBM Connection: IBM's alumni program for past and present IBM employees member
  •    AIGEST Associazione Laureati Ingegneria Gestionale (Politecnico Torino) member
  •    World Wildlife Fund member
  •    GoSecure member

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