Laura Massobrio
• Italy
• management consulting
Current: Executive Assistant to Country Leader, Business Consulting Services, IBM
Past: Consultant in Customer Experience, Branding, Usability & Design ?? Innovation Center, IBM
Milan Area, ItalyLaura Massobrio
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Address: Milan Area, Italy
Current:
- Senior consultant, Global Business Services - Strategy&Change at IBM
Past:
- Teacher - Master "Comunicazione e progettazione web" at Istituto Europeo di Design
- Consultant in Customer Experience, Branding, Usability & D
Education:
- Politecnico Torino
People Network: 70
Industry: Management Consulting
Laura Massobrio’s Summary
I have 8 years experience as senior consultant in IBM.
My core competences are organisational analysis, multichannel customer experience management, knowledge management, online marketing & communication and project management.
Actually I'm focused on web 2.0 - strategy and marketing and multichannel customer experience management.
Laura Massobrio’s Specialties:
Expert in:
- multichannel customer experience management
- client business environment analysis
- knowledge management
- client organisation and processes analysis and design
- online marketing & communication
Senior consultant, Global Business Services - Strategy&Change
IBM
(Public Company; 10,001 or more employees; IBM; Management Consulting industry)
May 2005 — Present (3 years 1 month)
Senior consultant in Strategy & Change service area: Subject Matter Expert in Multichannel Customer Experience Management , Web2.0 and Enterprise 2.0 strategy, OnDemand Workplace design, Knowledge Management.
Eductional Details:
Politecnico Torino
Management engineering September 1994 — November 1999
- Activities and Societies:
- In the Board of AIGEST, management engineers' association
Laura Massobrio’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Laura Massobrio’s Interests:
content strategy, branding, user centric design, scuba diving, usability research, web surfing: new trends and innovation, travel.
Laura Massobrio’s Groups:
- The Greater IBM Connection: IBM's alumni program for past and present IBM employees member
- AIGEST Associazione Laureati Ingegneria Gestionale (Politecnico Torino) member
- World Wildlife Fund member
- GoSecure member