Lauren Barford
• United States: Greater New York City Area
• music
Greater New York City Area
Lauren Barford
Lifestyle Marketing at Columbia Records/SonyBMG
Address: Greater New York City Area
Current:
- Lifestyle Marketing at Columbia Records
People Network: 105
Industry: Music
Lifestyle Marketing
Columbia Records
(Public Company; Music industry)
October 2006 — Present (1 year 7 months)
I aim to target the impact of music into other areas of a person's life - marketing which appeals to their activities, interests and opinions.
Teaming up music with various lifestyles to develop creative and unique promotions while expanding appeal to directly target a specific type of consumer.
To connect music with someone's day-to-day activities and interests, then accordingly creates a fan for life!