Kath Bailey (Ford)
• United Kingdom
• marketing and advertising
Current: Director/Owner, Leap Marketing
Past:
Head of Marketing Communications, 3 (Hutchison 3G)
Marketing Director, breathe.com
Education: BA Hons 2:1, University of United Kingdom
Kath Bailey (Ford)
Address: United Kingdom
Current:
- Director/Owner at Leap Marketing
Past:
- Head of Marketing Communications at 3 (Hutchison 3G)
- Marketing Director at breathe.com
- Marke
Education:
- University of Southampton
People Network: 68
Industry: Marketing and Advertising
Kath Bailey (Ford)’s Summary
Leap Marketing is my own consultancy. My 14 years Marketing experience in the internet, mobile and IT sector enable me to work confidently across a range of disciplines from defining broad communication strategies all the way through to campaign delivery. Having worked in start-ups as well as established businesses, I am adaptable to environment dynamics happy to work alongside existing teams or independently. I am also able to hit the ground running and motivated by delivering tangible results for my clients.
Whether you require a full strategic review, or additional marketing expertise to develop new initiatives and campaigns, I would be delighted to hear from you. My competencies cover:
Advertising - strategic planning & implementation of campaigns across TV, Press, Outdoor, Radio, Online & Mobile. Agency selection & management; media planning & analysis; creative concept evaluation & production; campaign evaluation & brand tracking.
Partnership/Channel Marketing – planning & implementation of co-marketing strategies & programmes. Activities spanning full marketing mix with retail, distribution & affinity partners to extend brand reach & optimise customer acquisition.
Direct Marketing – planning & implementation of customer acquisition & retention campaigns via Mail, Email & Mobile.
Event Management – planning & execution of customer seminars, trade exhibitions & internal staff events.
PR - strategic planning of corporate & consumer PR campaigns; agency selection, management & evaluation; media relations & crisis management.
Brand - development & planning.
Research/Strategy – market segmentation & market/end user research.
Marketing Operations – campaign response handling solutions, database maintenance & analysis, copywriting, collateral design & production.
Budget Management – planning, tracking & reporting.
Suppliers & Agency Management – selection, development, reporting & measurement.
Kath Bailey (Ford)’s Specialties:
Advertising; Direct Marketing; Marketing Literature; Partnership/Channel Marketing; Event Management; PR, Market Research; Marketing Operations; Budget Management; Agency Management.
Director/Owner
Leap Marketing
(Marketing and Advertising industry)
2002 — Present (6 years)
See above.
Eductional Details:
University of Southampton
BA Hons 2:1, History, 1987 — 1990
Kath Bailey (Ford)’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
Additional Information
Kath Bailey (Ford)’s Interests:
Took up running a few years back and have got the bug - did the Dublin Marathon in 2005 and 2006 and hoping to do London 2008! Also enjoy Horse Riding, Sailing, Travelling and Walking.