Leslie Chacon
• United States: Greater San Diego Area
• marketing and advertising
Greater San Diego Area
Leslie Chacon
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Address: Greater San Diego Area
Current:
- Founder at DigitaStory (Self-employed)
Education:
- San Diego State University-California State University
- New Jersey City University
People Network: 68
Industry: Marketing and Advertising
Leslie Chacon’s Summary
I advise clients how to track, analyze and report key metrics using both internal data (HitWise, HBX, Crazy Egg, data-warehouses) and external syndicated research tools (ComScore, Forester, Compete) to generate a deeper insight into customer needs, attitudes, and behavior. Using this type of best-in-class data has supported the execution of many successful campaigns, and website enhancements. My main focus is to improve the essential attributes of a company’s website by understanding the cognitive architecture, and infusing creative user inaction by analyzing:
• Site Usability
• Usefulness
• Social aspects
• Interface design
• Content quality
Leslie Chacon’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch