Lin Gordon
• United States: Greater New York City Area
• internet
Current: Senior Web Marketing Manager, www.newyorklife.com, Corporate Internet, New York Life Insurance Company
Past:
Senior Web Manager, Employee Intranet Portal, New York Life Insurance Company
Greater New York City Area
Lin Gordon
Address: Greater New York City Area
People Network: 142
Industry: Internet
Lin Gordon’s Summary
Joined New York Life's two-year MBA Management Rotational Program in April 2008.
Seven years of Web experience. Internet marketing manager managing sales and recruiting lead generation for:
- NewYorkLife.com
- Retirement Income Market
- Middle Market
- Women’s Market
- Cultural Markets (African American Market, Hispanics Market, Asian-Indian Market, Chinese Market, and Vietnamese Market).
Web content and usability manager specializing in user experience, information architecture, navigation, survey design and analysis, focus group studies, and content management.
Lin Gordon’s Specialties:
Online advertising, search marketing, banner display advertising, conversion strategy, sales and recruiting lead generation, Google AdWords, landing page optimization, web usability, content management, web analytics, customer satisfaction, content management system.