Luc Basier
• France
• marketing and advertising
Current: Strategic Planning Director Leo IQ / Deputy General Manager, Leo Burnett Paris
Past:
DGA, Ogilvy and Mather
Founder & Partner, Leagas Delaney Paris Centre
Luc Basier
Address: Paris Area, France
Current:
- Strategic Planning Director Leo IQ / Deputy General Manager at Leo Burnett Paris
Past:
- DGA at Ogilvy and Mather
- Founder & Partner at Leagas Delaney Paris Centre
- account planni
Education:
- Université Sorbonne Nouvelle (Paris III)
People Network: 28
Industry: Marketing and Advertising
Luc Basier’s Summary
Strategic Planner and Planning Director : Publicis, DDB, Leagas Delaney.
Entrepreneurial and team building experience.
French and International experience.
360° communication experience.
Involved in various brands' success stories : adidas, IKEA, VW, Fnac, IBM, Clarins...
Creative and Efficiency Awards, France and Worlwide.
Looking for a new & exciting Planning / Marketing challenge, for a Brand or within an Agency (advertising, CRM, digital, design, research/consulting).
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More details.
1982. Founder of independent record label: Humain Production.
1985. Joined market research company (ESOP).
1986. Publicis Conseil Paris. Strategic Planner.
1991. DDB Paris. Senior Strategic Planner.
Main clients : Fnac (France, Belgium, launch in Spain), Volkswagen.
International experience with Mobil and Digital Europe (22 countries) and as part of the UK-based BMP-DDB international team (Volkswagen Europe, IBM PC, Sony...
1998. Founder and Partner of Leagas Delaney Paris Centre.
Starting with adidas (1998, French Worldcup), the agency then developed its own client portfolio: IKEA, Clarins (worldwide), Gan Insurance, Club Internet, BMG records, Canal J, Game One, Eurosport News… Becoming within 3 years a medium-sized agency of 40 people
. "Young Agency of the Year" (2000). IKEA (2002) gold Lion in Cannes and most awarded French Campaign ( Gunn Report).
. 3 French Effie Awards: launch of ING Direct (2000, 2001), international launch of ClarinsMen (2003).
Leagas Delaney Paris disappeared in 2004 (conflict among shareholders).
2004. Ogilvy Paris. Deputy Managing Director 360°.
. Main clients: Nestle Waters (worldwide), IBM, Motorola (France)...
Won with Ogilvy One: Cegetel Telecom CRM, General Electric Money Bank.
Sept 2005. Leo Burnett/Arc Paris.
Luc Basier’s Specialties:
My work experience has mainly been about change: new projects, not obvious, done in a way that has not been done before.
And successful ones, thanks to my anthropologist background and international planning experience.
Strategic Planning Director Leo IQ / Deputy General Manager
Leo Burnett Paris
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 2005 — Present (2 years 8 months)
Eductional Details:
Université Sorbonne Nouvelle (Paris III)
Urban Anthropology
Luc Basier still leads weekly M.A. seminars in Urban Anthropology at the University of Paris VIII.
- Activities and Societies:
- 3 years ethnographic research in Cité des 4000, La Courneuve (INALF, CNRS-ENS Saint Cloud).
The results of this study were subsequently published in book form, as well as a series of articles about youth culture.
Luc Basier’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch