Matteo Balzani
• Italy
• internet
Current:
Executive Sales Director, ZANOX
Columnist & Blog co-founder, IMLI.com
Past:
Sales & marketing, AlmaLaurea
operative marketing manager, CHL
Matteo Balzani
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Address: Milan Area, Italy
Current:
- Direct Marketing & Analytics Manager at Nike EMEA
- Columnist & Blog co-founder at IMLI.com (Sole Proprietorship)
Past:
- Executive Sales Director at ZANOX
- Sales & marketing at AlmaLaurea
- operative marketing ma
Education:
- Università di Bologna
People Network: 500+
Industry: Sporting Goods
Websites:
Matteo Balzani’s Summary
I'm a web marketing professional, expert in ecommerce, performance based marketing, affiliate marketing.
I'm also keen on blogging and corporate blogging.
I had the chance to collaborate and close deals with the major companies in the online market, both italian and international.
Matteo Balzani’s Specialties:
- business negotiation
- ecommerce
- web marketing
- online communication
- search engine marketing (Google Advertising Professional)
- corporate blogging
- web project management
Direct Marketing & Analytics Manager
Nike EMEA
(Public Company; 1001-5000 employees; NKE; Sporting Goods industry)
December 2007 — Present (5 months)
Responsible for Seo/Sem, Affiliate marketing, Email marketing and Analytics for NikeStore.com and NIKEiD.com in EMEA
Eductional Details:
Università di Bologna
Laurea in Scienze della Comunicazione, Communications, 1994 — 2000
My graduation thesis was "How companies communicate online. Case histories: Tim, Omnitel and Wind"
Matteo Balzani’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Matteo Balzani’s Websites:
- My Blog
- My Company
- My RSS feed
Matteo Balzani’s Interests:
blogging, online communication, advertising, web marketing, reading, basketball, cinema
Matteo Balzani’s Groups:
IMlog
-
Forbes.com Personal Technology Forum member - UniBO Alumni member
- BeeMood member
- Google Group member
- Search Engine Strategies member
- E-Business Events member
- The Economist member
- E-Commerce Network member
- E-Business Managers Platform member
- European Internet Professionals member
Matteo Balzani’s Honors:
- Google Adveritising Professional (2006)
- Global Sales Expert, by UBU Consulting (2007)