Melissa Dean
• United States: San Francisco Bay Area
• marketing and advertising
Current: Account Manager, USNews & World Report
Past:
Accout Executive, Coca-Cola North America
Sales Associate, Coca-Cola North America
Melissa Dean
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Address: San Francisco Bay Area
Current:
- Account Manager at U.S. News & World Report
Past:
- Accout Executive at The Coca-Cola Company
- Sales Associate at The Coca-Cola Company
Education:
- Florida State University
- Universitat de Valcncia
People Network: 136
Industry: Marketing and Advertising
Melissa Dean’s Summary
Account Manager : U.S. News & World Report
Ad Sales with a focus on the overall campaign process, working with Operations and Marketing to ensure campaigns begin/end on time and get optimized according to schedule in order to help generate repeat business and new revenue.
Manage online/print clients with a focus on Finance and Technology.
Building value-based relationships with Ad agencies to create profit driving online/print ads.
Account Executive : Coca-Cola North America
Managed regionally-based foodservice chains delivering 350,000 gallons and over $12 million dollars to The Coca-Cola Company per year
Applied basic marketing concepts (brand positioning/architecture, SWOT analysis, competitive assessment, objectives/strategies, consumer segmentation) to develop programs that will maximize system value
Met with senior level buyers to build relationships and gain their support and commitment to various initiatives/programs that are profitable for them and The Coca-Cola Company
Wrote short/long term business brand plans to identify objectives, strategies, and key initiatives by using insights collected from internal/external research and marketplace information to support region targets
Sales Associate : Coca-Cola North America
Account manager for over 900 Coca-Cola customers in the Eastern Washington/Northern Idaho territory
Developed relationships with our bottling partners and distributors to drive volume and profit in all beverage categories
Daily collaboration with various levels of buyers to develop solutions that meet customer needs
Conducted stewardship reviews with top 25 customers to review progress against plan and opportunities
Melissa Dean’s Specialties:
Negotiating, building relationships, brand positioning, strategy, optimizing targets/budgets
Account Manager
U.S. News & World Report
(Privately Held; 51-200 employees; Publishing industry)
May 2007 — Present (1 year)
Ad Sales with a focus on the overall campaign process, working with Operations and Marketing to ensure campaigns begin/end on time and get optimized according to schedule in order to help generate repeat business and new revenue.
Manage online/print clients with a focus on Finance and Technology.
Building value-based relationships with Ad agencies to create profit driving online/print ads.
Eductional Details:
Florida State University
1998 — 2002
- Activities and Societies:
- Delta Delta Delta Activities Chair 2000
Delta Delta Delta Dance Marathon Chair 2000
Delta Delta Delta Social Chair 2001
Dance Marathon Executive Committee 2001
Lady Renegades Executive Committee 2001
Melissa Dean’s Contact Settings
Interested In:
- getting back in touch
Additional Information
Melissa Dean’s Groups:
Horseshoe Club, IAA