Michael Jacobs’s Summary

My other professional accomplishments include:

Developed consumer packaged goods line, a natural supplement brand for dogs. While this program was initially rejected by the Publix Supermarkets buyer, the consumer packaging was revamped, the taste profile updated and the supplement’s tablet shape changed. The five sku product line was updated in less than four weeks. The buyer respected our commitment and speed, ultimately placing the line on the shelves of over 600 Publix supermarkets.

Developed $22 million sales division at Sundown Vitamins, by designing and implementing marketing plan for Kroger Supermarkets. Plan included category analysis, financial ROI achievement, 96 item customized endcaps, broker implementation program for initial rollout and successful relationships with both corporate buyers and each Kroger Marketing area (KMA).

Michael Jacobs’s Specialties:

Consumer Product Development, Branding and Identity, Search Engine Optimization, Sales and Marketing, Packaging.

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Experience:

President

Next Nutraceuticals

(Privately Held; 1-10 employees; Consumer Goods industry)

January 2007 — Present (1 year 5 months)

Consumer product divison marketing nutritional supplements to food, drug and mass market retailers.

Eductional Details:

Florida International University

Michael Jacobs’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch

Additional Information

Michael Jacobs’s Websites:

Michael Jacobs’s Interests:

Search Engine Optimization strategies

Michael Jacobs’s Groups:

•    CPG Branding and Marketing Forum member
•    Sustainable Consumer Packaged Goods member