Michael McColl
• United States: San Francisco Bay Area
• leisure & travel
Current: Founder & CEO, McColl Communications, at http://McColl.net
Past:
Director of Marketing, Adventureseek.com
Director of Business Development, MyPoints.com
Education:
Michael McColl
Address: San Francisco Bay Area
Current:
- Founder & CEO at McColl Communications, at http://McColl.net
Past:
- Director of Marketing at Adventureseek.com
- Director of Business Development at MyPoints.com
Education:
- University of California, Berkeley
People Network: 153
Industry: Leisure, Travel & Tourism
Websites:
Michael McColl’s Summary
"The Quest for Value" is the overarching theme of my career. I work to make sure that my clients get the most bang for their PR and marketing buck. I employ a results-driven, testing-based methodology to help my clients spend their PR and marketing dollars wisely.
I have recently spoken at the LA Times Travel Show, and at London's Independent Travellers World. I am frequently quoted as an expert on travel industry issues in broadcast and print. Because of my decade-plus of travel writing, I know many influential travel journalists on a first-name basis.
Michael McColl’s Specialties:
PUBLIC RELATIONS:
Drafting broadly appealing, catchy press releases that get ink!
Creating individually crafted "pitch letters" for A-list media
Acting as an on-air spokesman for clients (1000+ interviews completed to date)
Crisis management
MARKETING:
Search engine optimization (SEO)
Online and offline member acquisition
Relationship marketing
Opt-in email campaigns
Partnerships & affiliate programs
Guerrilla marketing/viral marketing
Founder & CEO
McColl Communications, at http://McColl.net
(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)
1989 — Present (19 years)
Highly customized PR and marketing consulting, primarily in the travel field. Client roster includes Hostels.com, Macromedia, MyPoints.com, Pacific Gas & Electric, Worldisround.com (travel photos site), and Easygoing.com (travel books and gear).
Eductional Details:
University of California, Berkeley
B.A., double major: Political Economy and Psychology, 1985 — 1992
Michael McColl’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
Additional Information
Michael McColl’s Websites:
- My Website
- My Company
Michael McColl’s Interests:
* Travel -- have visited 40+ countries on 5 continents, so far. * Burning Man -- an annual arts festival in the Nevada desert (USA)
Michael McColl’s Groups:
* Ethical Traveler : Co-Founder
A non-profit organization to leverge the economic and politcal clout of travelers to create positive impact in the world.
http://www.ethicaltraveler.org
- Online Advertising Professionals member
- Digital Tourism Experts member
- THAT's Professional (Travel, Hospitality, Aviation & Tourism) member
- Green member
Michael McColl’s Honors:
Won Forbes Magazine "Best of the Web" for Adventureseek.com.
Won Nielsen/NetRatings.com's "Fastest Growing Membership Site," second quarter, 1998. NetRatings also ranked MyPoints.com the second fastest growing site on the entire Internet during this period.